Stickers on fruit. It's something we came across while trying to find inspiration. As a "brand" we find that pulling color, typography, layout themes from worlds we're interested in makes sense. Connecting your brand with themes and subcultures that you're into is what makes a brand a brand, no? I guess we found some connection here within the world of fruit stickers. They're not just something to debate whether it's okay to eat or not, not just something to become frustrated when you peel them off of a banana, try and throw it away only to realize it takes multiple flicks to get off of your finger, but something that is surprisingly beautiful. Through the intricate graphic design work, the super tiny numbers (which actually mean something), and the genius branding of produce farmers fruit supply.
Upon our search we quickly came across the account on Instagram called...well....Fruit Stickers. The account was started by Kelly Angood, a London based graphic designer who started collecting fruit stickers in the 1990s. She started putting the stickers on notebooks when she started collecting, but in 2015 had the thought to show off her collection to the world with the ever so satisfying Instagram account. From our 10 minute internet research, we quickly came to the conclusion that Kelly holds the crown as The Queen of the Fruit Stickers.
Not only are they beautiful, but there is a method behind the madness of why these things exist. Produce stickers are super common worldwide for a few reasons - they give produce farmers a way to promote and brand their goods, they're used for inventory purposes, and they're a way for consumers to keep track of what fruits they've been enjoying. Imagine if coffee beans were just labeled "coffee beans" with no other branding. Yeah...nuts.
The numbers that you see on the stickers have a deeper meaning as well. 5-digit codes starting with a 9 are reserved for organics and the ones beginning with 8's are GMOs. 4-digit identifiers are given to fruits that are conventionally grown. Once assigned, the codes are set in stone. For example, if you buy a 4011 in New York, Delaware, or Florida, you're getting a standard yellow banana.
Shoutout to Bobby Banana.
We're always searching for design inspiration and unique stories of individuals doing, or in the case, collecting what they love. Never thought we would find both within the world of fruit stickers.